Web Development
StraitsBunkering
StraitsBunkering, a marine fuel solutions provider, engaged us to revamp their outdated website into a modern, mobile-friendly platform that strengthens credibility in the global shipping industry.
Problem Statement
The existing website was creating challenges for both the company and its visitors:
- Poor UX/UI: The site was not designed with user experience in mind, resulting in confusing navigation.
- Outdated Branding: The design and content no longer reflected the company’s professionalism after the previous developer left.
- Mobile Issues: Expired plugins caused major content display problems on mobile devices.
- Hard to Navigate: Visitors struggled to find important information quickly, leading to low engagement.
This meant potential clients—especially international shipping partners—were not converting into leads.
Possible Solution
We focused on building a modern, user-centric website that aligned with StraitsBunkering’s business goals:
- Clean Layout: Simplified content structure for clarity.
- Strategic Navigation: Prioritized what the client wanted visitors to see first.
- SEO Improvements: Integrated industry-relevant keywords and localized content.
- Mobile-First Design: Ensured seamless browsing across all devices.
Project Duration
Tools Used
Design & Development Process
Discover
We engaged the client to understand their vision, with a key focus on attracting international clients and overseas partners in the shipping industry.
Define
Created wireframes in Figma to restructure and condense the outdated website into a clear and professional sitemap.
Design
Developed a responsive layout in WordPress + Elementor, ensuring branding consistency and a modern user interface.
Deployment
Published the redesigned site and set up analytics tracking to monitor traffic and leads.
Test
Ran SEO audits, speed tests, and collected user feedback from the client’s customers. Adjustments were made based on real-world usage.