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Website Audit & SEO

Malaysia Export Academy

ExportAcademy is a professional training provider company. Their website plays a critical role as it’s not only the hub for training information but also the main platform where payments and conversions happen.

They approached us to audit their website performance, review SEO gaps, and provide actionable solutions to boost engagement and conversions.

Problem Statement

The website was essential for driving training sign-ups, yet several issues were limiting its performance:

  • Low SEO Visibility: Many pages were not optimized with relevant keywords, making it hard for potential trainees to find them.
  • Poor Conversion Flow: Visitors often dropped off before completing purchases due to unclear navigation and lack of integrated booking features.
  • Performance Bottlenecks: Slow loading times and inconsistent tracking reduced user satisfaction and made it difficult to measure ROI.
  • Limited Engagement: No streamlined way for visitors to browse upcoming training or register directly from the site.

These challenges directly affected course enrollment and revenue growth.

Possible Solution

We focused on creating a data-driven website audit and SEO improvement plan that aligned with ExportAcademy’s business goals:

  • Comprehensive SEO Audit: Keyword research, technical SEO fixes, and competitor benchmarking.
  • Performance Reporting: Clear monthly reports on traffic, conversions, and user behavior.
  • Conversion Optimization: Redesigned user flow to guide visitors from training pages to payment more smoothly.
  • Integrated Calendar: Added an event calendar to let visitors view schedules and register seamlessly, improving purchase intent.

Project Duration

Weeks
0
Website Audited
0

Tools Used

Word Press
SEMRush
Google Search Console
Google Analytic
Data Studio

Design & Development Process

Discover

Analyzed ExportAcademy’s current website, identified SEO gaps, and reviewed analytics data to understand user behavior.

Define

Mapped high-priority keywords, outlined conversion goals, and designed a content structure tailored to training enrollment.

Ideate

Developed new user flows, visualized reporting dashboards, and planned technical fixes for SEO and performance.

Design

Implemented SEO-friendly content, integrated the training calendar, and streamlined the registration + payment process.

Test

Monitored website performance, ran A/B testing on calls-to-action, and refined based on monthly reports and feedback.